Dude Soup
Dive in, Bro
Hot water, familiar smells, and hot takes. Meet Dude Soup from Lush: the only hot tub–safe bath bombs for the ultimate male bonding experience.
Now available in six flavors that fucking rule:
The results?
Dudes everywhere dove right in.
Dude Soup X Ulta
A lot of people think of beauty stores as female-centric. So we teamed up with Ulta to make some room for the fellas. Grab your towel, call your friend, and embrace the bath time you never knew you needed. Dude Soup has officially entered Ulta, and yes. It’s as good as it sounds.
Blogs and social media weren’t enough though..
So we took it to the streets.
Art Director: Elizabeth Perez
Copywriters: Mark O’Dell and Nick Pappas