Recline in peace
Some people love comfort so much they’ll pass on in a La-Z-Boy. For decades, we’ve perfected the art of putting your feet up, and now we’re putting them in the ground Introducing: Eternal Comfort, La-Z-Boy’s first coffin. Fully customizable, seriously plush, and unapologetically eternal. Because at La-Z-Boy, comfort isn’t just a feeling, it’s forever.
The Product:
In store display:
Out of home:
Copywriter: Mark O’Dell
Art Directors: Adison Christiansen and Aurelie Diaz