Recline in peace

Some people love comfort so much they’ll pass on in a La-Z-Boy. For decades, we’ve perfected the art of putting your feet up, and now we’re putting them in the ground Introducing: Eternal Comfort, La-Z-Boy’s first coffin. Fully customizable, seriously plush, and unapologetically eternal. Because at La-Z-Boy, comfort isn’t just a feeling, it’s forever.

The Product:

In store display:

Out of home:

Copywriter: Mark O’Dell

Art Directors: Adison Christiansen and Aurelie Diaz

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